SEO Company Albany – Beware the SEO Traps.Charles
SEO Agencies in Albany may all seem the same, but if you develop enough information you can protect yourself from falling into ploys.
Several years ago when I was learning the worth of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular firm was popular in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that many Albany business would certainly have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Albany that know a bit regarding the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Albany, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses low-cost and outdated techniques. Even if you 100 % outsource your online marketing you still have to know what’s going on. Never forget the fact that it’s your small business, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when seeking out a Albany SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also analyse your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media strategy?
- Do they include AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm wanting to understand your sales method?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au.